PUMA and Flipkart partner with Cricketer KL Rahul to launch 1DER, a streetwear-inspired athleisure range
3 min read
1DER will address the increasing trend for chic and comfortable apparel
New Delhi (India), October 01: Sports brand PUMA is dropping a new collection in collaboration with Flipkart, that will make an aspirational range of stylish athleisure accessible to every fashion-savvy Indian. Designed in collaboration with cricketer KL Rahul, 1DER will be available September 30 onwards on Puma.com, Flipkart.com and at select PUMA stores. With the launch of 1DER, PUMA and Flipkart aim to transform athleisure into a fashion choice by bridging the gap between comfort and style.
In the past year, as we have continued to work-from-home and have prioritized health and fitness, the demand for comfort, style and performance in clothing has encouraged consumers to include athleisure in their core wardrobe. With this trend turning into a dominant aesthetic in everyday fashion, PUMA and Flipkart collectively address the opportunity to serve the evolving need of consumers. Curated with a deep understanding of what the consumer wants, 1DER aims at young working professionals and college students who continue to look for branded fashionable clothing.
The collection boasts of streetwear-inspired jackets, track pants, sneakers along with drop-shoulder t-shirts & hoodies. 1DER is cheeky, playful and bold, and aptly reflects the ace batsman’s street vibe with cool graphics, versatile fabrics and comfortable fits. It is priced in the range of INR 799 to INR 4,999.
Sharing his views on the launch of 1DER, Abhishek Ganguly, Managing Director – Puma India & Southeast Asia said, “1DER is a perfect amalgamation of fashion and functionality and it truly reflects KL Rahul’s sense of style and design. We are thrilled to extend our existing long-term partnership with KL Rahul. Athleisure has gained immense popularity over the years with consumers looking for options that are more everyday and versatile. With athleisure becoming more mainstream, its share of the closet as a fashion essential has increased tremendously. We feel 1DER will effectively cater to the increasing need for fashionable and comfortable clothing. With Flipkart’s understanding of the young PUMA consumer and deep market penetration, 1DER will unlock the widest selection for consumers.”
Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion, said, “The past year has witnessed a shift in consumer preferences when it comes to fashion, as it opened doors to new niche categories such as athleisure. The 1DER launch comes at the right time when people across India, from metros to T2+ regions, are seeking to upgrade their wardrobes and embrace a fitter lifestyle. We believe in collaborating with the best in the industry to solve growing consumer needs, and the launch of 1DER in partnership with PUMA is aligned to this vision.”
Commenting on the launch of ‘1DER by PUMA’, KL Rahul said, “1DER, for me, is a business venture born from a passion and it is really close to my heart. The collection is an extension of my love for all things street. I have been intimately involved in the entire product design and ideation process along with PUMA designers and I am really pumped about launching 1DER on Flipkart. PUMA’s understanding of the athleisure segment coupled with Flipkart’s massive market reach propelled me to create this brand and I can’t wait for people to try it out.”
There are some fascinating closing dates in this article however I don抰 know if I see all of them middle to heart. There is some validity however I’ll take maintain opinion until I look into it further. Good article , thanks and we would like extra! Added to FeedBurner as nicely
Oh my goodness! an incredible article dude. Thank you Nevertheless I’m experiencing subject with ur rss . Don抰 know why Unable to subscribe to it. Is there anybody getting equivalent rss problem? Anybody who knows kindly respond. Thnkx
Can I just say what a reduction to seek out someone who truly knows what theyre speaking about on the internet. You positively know how one can deliver a problem to gentle and make it important. Extra people have to learn this and perceive this facet of the story. I cant imagine youre not more in style since you positively have the gift.
you’ve got an ideal blog right here! would you prefer to make some invite posts on my blog?
I抎 have to check with you here. Which is not one thing I normally do! I take pleasure in reading a submit that can make folks think. Additionally, thanks for allowing me to comment!
WONDERFUL Post.thanks for share..extra wait .. ?
Spot on with this write-up, I really suppose this website wants much more consideration. I抣l probably be once more to read rather more, thanks for that info.
Aw, this was a very nice post. In idea I want to put in writing like this additionally ?taking time and precise effort to make a very good article?but what can I say?I procrastinate alot and by no means seem to get something done.
After research a couple of of the weblog posts on your website now, and I really like your way of blogging. I bookmarked it to my bookmark website listing and might be checking again soon. Pls try my web page as well and let me know what you think.
It抯 laborious to seek out educated individuals on this topic, but you sound like you recognize what you抮e talking about! Thanks
I would like to convey my love for your kindness giving support to folks who really need help with this important topic. Your personal commitment to getting the solution all-around had been extremely invaluable and has truly encouraged associates much like me to reach their endeavors. Your personal useful suggestions denotes a lot to me and further more to my mates. Thanks a ton; from each one of us.
Hi there! I simply wish to give a huge thumbs up for the great data you could have right here on this post. I will be coming again to your weblog for extra soon.
Spot on with this write-up, I really suppose this web site wants rather more consideration. I抣l most likely be once more to read rather more, thanks for that info.
Can I simply say what a relief to search out someone who actually knows what theyre speaking about on the internet. You undoubtedly know how to deliver a difficulty to mild and make it important. More folks must learn this and understand this side of the story. I cant imagine youre no more common since you definitely have the gift.
Nice post. I learn something more challenging on different blogs everyday. It is going to all the time be stimulating to read content material from other writers and apply a bit one thing from their store. I抎 choose to make use of some with the content material on my blog whether you don抰 mind. Natually I抣l offer you a link on your internet blog. Thanks for sharing.
An interesting discussion is value comment. I feel that you must write extra on this subject, it may not be a taboo topic but usually individuals are not enough to speak on such topics. To the next. Cheers
There are definitely numerous details like that to take into consideration. That could be a nice point to convey up. I provide the thoughts above as basic inspiration however clearly there are questions just like the one you bring up where the most important factor shall be working in trustworthy good faith. I don?t know if finest practices have emerged around things like that, but I am sure that your job is clearly identified as a good game. Both boys and girls feel the impression of only a second抯 pleasure, for the remainder of their lives.
After examine just a few of the blog posts in your website now, and I really like your approach of blogging. I bookmarked it to my bookmark web site listing and might be checking back soon. Pls take a look at my web page as well and let me know what you think.
Hey theге! Sⲟmeone in mʏ Myspace grοᥙp shared this website ᴡith us so I came
too giv it a look.I’m definiteⅼｙ loving thе informatіon. I’m
book-marking ɑnd will be tweeting thiѕ to my followers!
Trrific blog аnd wonderful design.
Heere іs my webpage safran trusted 4d
Aw, this was a really nice post. In thought I want to put in writing like this moreover ?taking time and precise effort to make a very good article?however what can I say?I procrastinate alot and not at all seem to get something done.
The subsequent time I read a weblog, I hope that it doesnt disappoint me as much as this one. I imply, I do know it was my option to read, however I truly thought youd have one thing fascinating to say. All I hear is a bunch of whining about something that you would fix when you werent too busy on the lookout for attention.
you’ve got an excellent weblog here! would you like to make some invite posts on my blog?
Быстромонтируемые строения – это актуальные системы, которые отличаются повышенной скоростью возведения и мобильностью. Они представляют собой конструкции, образующиеся из предварительно созданных элементов или узлов, которые способны быть скоро собраны на месте стройки.
Строительство зданий из сэндвич панелей располагают податливостью и адаптируемостью, что разрешает легко изменять а также трансформировать их в соответствии с пожеланиями покупателя. Это экономически выгодное и экологически надежное решение, которое в крайние лета получило широкое распространение.
It抯 onerous to seek out knowledgeable folks on this matter, but you sound like you realize what you抮e speaking about! Thanks
An attention-grabbing dialogue is value comment. I feel that you need to write more on this subject, it might not be a taboo topic however typically persons are not enough to talk on such topics. To the next. Cheers