June 2, 2023

Republic21

The most unique Brand Dealing with Diamonds

3 min read
2 years ago dsprime

October 21: We have looked at the picture-perfect advertisements of brands dealing with diamonds for the longest time. Here’s one of the most important names in the diamond jewellery business – EF-IF Diamonds, a brand that is synonymous with providing the best quality diamonds at the best possible prices. Situated in the jewellery hub of Chennai – T-Nagar, EF-IF boasts of selling dosham-free diamonds of the topmost quality in DEF Colour and IF-VVS1 Clarity. Every piece of jewellery at EF-IF is in-house manufactured, leading to intermediary costs being subtracted as there is no involvement of any middlemen. This gives a direct benefit to the end customers in the form of wholesale pricing.

A vibrant team behind every business is imperative for its growth, and EF-IF is no exception. The brand is run by an all-women team headed by Ms. Lathika Sandeep and Ms. Shruti Bothra. Lathika aims to provide skilfully crafted diamonds set in beautiful designs and believes in educating people about the right way to buy diamonds. She is a gemologist and holds a Masters in Management, making her the perfect blend for a business in jewellery.  Shruti, on the other hand, is a Chartered Accountant by qualification. She kick-started the international and e-commerce sales of the brand and is striving every day to provide superlative products and services to EF-IF’s clientele.

One of the biggest USPs of the brand is bespoke jewellery. Having their own manufacturing unit gives them the leverage to churn out designs that are classic and contemporary. With a strong team of talented jewellery designers and skilful artisans, EF-IF is well known amongst its clients to bring to life their jewellery imaginations.

For decades together, jewellery advertisements have been filled with glitz and glamour, showcasing perfect looking models adorning priceless jewellery. EF-IF wanted to break this stereotype and ventured on to do something very unconventional in their recent shoot. Instead of using picture-perfect models who are skinny and fair in complexion, the brand used models who were quite the opposite looking. They wanted to emphasise on how one should feel comfortable in one’s own skin and embrace imperfections. The jewellery you wear should not be intended to take the spotlight away from your personality but instead should be a medium to enhance the same. The brand wanted to show how their jewellery would look on real women. The clientele that the common Indian Market has is quite different from the models that are being used to depict this.

The 21st century is loaded with picturization of flawless and fair-skinned models with skinny body frames which, often makes us question ourselves about whether we would be able to carry off a piece of jewellery or any other product beautifully or whether it would look good only on models. EF-IF aims to bring out the message that there is no perfect skin tone or body type that defines a woman. The only thing that sets a person aside from the rest of the herd is the confidence with which they wear what they wear. So here’s to all the women out there, tall or short, fair or dark, plus size or skinny, you’re beautiful just the way you are!

dsprime

See author's posts

Tags:

More Stories

3 min read

Maharishi Ayurveda Hospital Introduces a Unique and Modern Ayurvedic OPD Experience

18 hours ago dsprime
2 min read

Industry Titan, Amish Keshwani, Launches ’55 Digital Marketing Masterpieces’: A Paradigm Shift in the Digital World

18 hours ago dsprime
3 min read

Karan Rawat: A Strategic Brand Marketer and Coach, Empowering Young Brand & Marketing Talent

21 hours ago dsprime

154 thoughts on “The most unique Brand Dealing with Diamonds”

  5. sun exposure and doxycycline Among the most dramatic examples Overall survival for patients being treated for metastatic breast cancer is about 11 months if they have five or more CTCs and 23 months if they have fewer than five CTCs so they essentially have an additional year of survival if they do not have CTCs, says Howard Robin, MD, medical director of laboratory services at Sharp Memorial Hospital, San Diego

  6. Simithy, Johayra; Sidoli, Simone; Yuan, Zuo Fei; Coradin, Mariel; Bhanu, Natarajan V; Marchione, Dylan M; Klein, Brianna J; Bazilevsky, Gleb A; McCullough, Cheryl E; Magin, Robert S; Kutateladze, Tatiana G; Snyder, Nathaniel W; Marmorstein, Ronen; Garcia, Benjamin A Nature communications buy lasix no prescription housing starts and permits for future home construction roseless than expected in July, suggesting that higher mortgagerates could be slowing the housing market s momentum

  8. We also used Cox proportional hazards models to assess relative hazard rates of breast cancer deaths according to ER expression, considering both single calendar years of diagnosis from 1991 to 2002 versus 1990 and the grouped calendar years of diagnosis as defined above ie, 1994 to 1997 and 1998 to 2002 v 1990 to 1993 clomid dosage

  11. Anise may have estrogen like effects, so there s some concern that the use of anise supplements may be potentially harmful to people with hormone sensitive conditions, such as hormone dependent cancers breast cancer, uterine cancer, ovarian cancer, endometriosis, and uterine fibroids buy cialis cheap

  35. Wow that was strange. I just wrote an really long comment but after I clicked submit
    my comment didn’t appear. Grrrr… well I’m not writing all that over again. Regardless, just wanted
    to say superb blog!

  41. Simply want to say your article is as surprising. The clarity in your post is just spectacular and i can assume you are an expert on this subject.

    Well with your permission let me to grab your RSS feed to keep
    up to date with forthcoming post. Thanks a million and please continue the gratifying work.

  56. Do you mind if I quote a few of your articles as long as I provide credit and sources back to your
    site? My blog is in the exact same niche as yours and my users would genuinely benefit from some of the information you present here.

    Please let me know if this alright with you.
    Thanks a lot!

  78. Undsniably believe tthat which you stated. Your faorite reason appeared to be on the internet the
    simplewt thiung tto be awarre of. I say too you,
    I definitely gget annoyed hile pewople think about worries tyat they just don’t
    know about. You managed tto hit the nqil upin thhe top aand defined out
    the whle thijg without hhaving side effect , peopole could take a signal.
    Will probnably be bwck to geet more. Thanks

  127. About Bankstown Locksmith

    It’s a pity you don’t have a donate button! I’d most certainly donate to this excellent blog!
    I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google account.
    I look forward to new updates and will share this website with my Facebook group.

    Chat soon!

    my website … use large list of secondary keywords spun (wima-korea.com)

  147. Heya i am for the primary time here. I found this board and I find It really useful & it
    helped me out a lot. I am hoping to provide one thing back and help others such as you helped me.

Leave a Reply

Your email address will not be published.

You may have missed

3 min read

Maharishi Ayurveda Hospital Introduces a Unique and Modern Ayurvedic OPD Experience

18 hours ago dsprime
2 min read

Industry Titan, Amish Keshwani, Launches ’55 Digital Marketing Masterpieces’: A Paradigm Shift in the Digital World

18 hours ago dsprime
3 min read

Karan Rawat: A Strategic Brand Marketer and Coach, Empowering Young Brand & Marketing Talent

21 hours ago dsprime
4 min read

Salim-Sulaiman Launched Musical Anthem “Aaj Zindagi Jeete Hain” with Tata Memorial Centre on World No Tobacco Day

21 hours ago dsprime